My Expertise in Human Behaviour is Your Impactful Leverage.
I help organisations design systems, processes, and documents that people actually use — safely, efficiently, and confidently.
1000+ Projects, across global industries
30 Years of experience in complex and safety- critical industries
3 Books and the UX Psychology Lens toolset
Why psychology changes everything in your domain.
Most performance problems — in safety, efficiency, and usability — are human problems. Yet they are typically addressed with technical fixes alone.
I apply 30 years of behavioural psychology and neuroscience to uncover why people behave the way they do with your systems, processes, and instructions — and what to change so that behaviour aligns with your goals.
What I work on — and who I work with.
I work with UX teams, safety engineers and managers, and operational leaders in complex industries who need human behaviour expertise — not just UX templates.
Whether you need strategic consulting, targeted training, or hands-on coaching, the goal is always the same: systems and processes that humans actually use well.
My product, expertises and services
UX Psychology Lens - the Toolset
A physical card set that makes psychological principles immediately applicable — for UX practitioners, researchers, and facilitators. No psychology degree required.
Human factors
Humans in the loop of safety-related systems, as well as in change processes, require special attention!
Services
Training, consulting, and coaching — tailored to your industry context and delivered in English or German, online or on-site.
Experience where it matters most.
Financial Services
In financial services, a poorly designed interface is not just a frustration — it is a compliance risk, a revenue risk, and a trust risk. I help teams design systems that customers and advisors use with confidence — and that perform under regulatory scrutiny.
Air-traffic Management
Air traffic management leaves no margin for ambiguous interfaces, unclear procedures, or misunderstood instructions. I have supported ATM system design and human factors evaluation where the standard is not best practice — it is zero tolerance.
Oil &Gas
In heavy industry and process plants, the gap between a correct procedure and a misread instruction can mean injury, shutdown, or worse. I help design the HMIs, work instructions, and training materials that close that gap — before an incident does.
