Psychology for Designers
Every design decision is a brain decision. Learn to create for the mind behind the user!
Psychological literacy is not a bonus skill but a core competency – Make sure you are at the cutting edge of applied psychological skills.
This training is based on the internationally recognized UX Psychology Lens materials and method and equips you with hands-on knowhow to apply right away!
Verena Seibert-Giller.
“The bridge between human cognition and digital interaction is not built with code, but with understanding.”
Dr. Elena Rossi is a distinguished Senior Research Fellow at the Institute of Cognitive Science. With over 15 years of academic rigor, her work focuses on the intersection of sensory perception and interface predictability. Her doctoral thesis, “The Neural Correlates of Navigation Patterns,” revolutionized how we approach information architecture in complex digital ecosystems.
Formerly a Lead Researcher at Stanford’s Human-Computer Interaction Group, she has authored three seminal textbooks and served as a consultant for Fortune 500 tech firms seeking to align their product strategies with psychological best practices.
1000+
Projects, trainings and workshops
30+
Years of experience in global industries
Who Is It For.
UX Professionals
Without psychology, UX is just guesswork. This training gives you the behavioral foundation to conduct research and develop designs with intention — not assumption.
UI / HMI Designers
Visual design is never just visual — it steers attention, guides emotion, and drives decisions. This training teaches you to design with that power in mind.
Product Managers
This training helps you understand what actually drives decisions and action — so you build what people need.
Software Developers
Great code means nothing if the experience creates friction. This training bridges technical logic with human behavior.
Everybody working with people
People are your most complex variable — and the least understood. This training gives you the tools to read, respond to, and work with human behavior more effectively, no matter your role or industry.
Key Takeaways.
The basic brain processes and what they cause.
Learn the fundamentals of how the brain operates and unlock a deeper understanding of why people behave as they do.
The impact of perception and memory on behaviour
Learn how individual perception and memory shape human behavior — and how to factor both into design decisions that truly work.
The roots of our actions , inactivities and decisions
Discover the mechanisms behind human behavior — and learn how to engage them deliberately in your UX work.
The hidden rules that drive every social interaction
Human interaction follows invisible rules. Learn what they are — and use that knowledge to work with stakeholders more effectively.
The application of the learnings in your daily work
Discover how to bring psychological insights and the UX Psychology Lens method into your everyday work — practically and effectively.
What more is there to know?
Practical and Applicable and Talkable
Freshly acquired knowledge shall be immediately applicable to make it stick. That’s why examples and exercises form the skeleton of this course.
And the UX Psychology Lens® cards, enhanced by the handbook, provide a hands-on guidance to get started right away.
You want to share your insights with others, or argue? There is an explicit focus on that – because it will make it easier for you to introduce changes or ideas if your learnings are tangible for your colleagues too.
Materials and language
The course materials comprise a card set — 50 insight cards and 10 process cards — along with a 120-page handbook.
Both materials and training are available in English and German.
Duration
This is a one and a half day training. (1,5 days)
Long enough to go deep. Short enough to stay sharp. Just the right duration to understand, practice, and enjoy every moment of it – online and offline!
Costs, payment and delivery
The training costs 890 Euro (excl. VAT) per person.
Request a company quote if you
- prefer an inhouse training for your team,
- wish to send more then 3 people to a training,
- would like to extend the training to 2 days and jpointly assess your research materials or designs for psychological pitfalls.
Payment has to be completed before attending the training.
Materials are provided in physical form. For online training, they will be dispatched as soon as payment is received. Please note that we cannot guarantee timely delivery, as this depends on the postal service and your location.
Start your advancement now!
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